Cotton is the most used fibre in clothing production but currently only 1% of cotton produced worldwide is organic. The switch to organic cotton is one that has a big positive impact on both planet and people.

Read more

Why Is Organic Cotton Better?

Feel Good. Organic. Essential.

The Natural Edition is committed to creating the best range of all year-round fashion basics using certified organic materials. 

Each piece is superior in quality and meticulously designed in great fitting and versatile shapes to help you feel comfortable, stylish and confident, season after season. 

Layer, lounge, mix  & match in our sustainably and ethically made, GOTS-certified organic basics; your new wardrobe building blocks for everyday effortless style.

We love Organic Cotton as not only is it better for your skin but switching from conventional to organic has far reaching positive impact for both people and planet.

When you buy a Tee, we plant a Tree!

Meet us